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Tags
Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.
| {FIRST_NAME} | Adds the recipients First Name. | Use |
| {LAST_NAME} | Adds the recipients Last Name. | Use |
| {COMPANY_NAME} | Adds the Company Name. | Use |
| {PORTAL_NAME} | Adds the application portals name. | Use |
| {MEMBER_NAME} | Adds the Recipients Membership name. | Use |
| {SIGNATURE_OPT_IN} | Adds the Opt-in link. | Use |
| {SIGNATURE_OPT_OUT} | Add the opt-out link. | Use |
| %signature% | Adds your preferred signature block. | Use |
| {Event_Start_Date} | Adds the Event's Start Date.(Events Only) | Use |
| {Event_End_Date} | Adds the Event's End Date.(Events Only) | Use |
| {Event_Name} | Adds the Event's Name.(Events Only) | Use |
| {Event_Description} | Adds the Event's Description.(Events Only) | Use |
| {Online_Training_Description} | Adds the Online Training Description.(Online Training Only) | Use |
| {Event_Specific_Dates} | Adds the Event's specific dates.(Events Only) | Use |
| {member_number} | Adds the Membership Number. | Use |
| {MemberSince} | Adds the Member Since Date. | Use |
| {CONTACTEMAIL} | Adds the organization email address used as the "From" address for other membership-related emails (e.g., new member welcome emails). Manage email addresses here. | Use |
| {EVENT_CREDITS} | Adds the Event's Credits.(Events Only) | Use |
| {CERTIFICATE_NUMBER} | Adds the Contact's Certificate Number | Use |
| {EVENTLOCATION} | Adds the Event's Location. | Use |
| {TOTALEVENTCREDITS} | The total number of credits that the contact has earned through the event tickets and workshops. | Use |
| {ASAPPEARSONBADGE} | Display the text of as appears field in the event setup. | Use |
| {contact_organization} | Displays the organization name of the contact. | Use |
| {RENEWALDATE} | Adds the Member Renewal Date in (yyyy-mm-dd). | Use |
| {MEMBERSHIP_YEAR} | Adds the Member's Membership Year | Use |
| {RENEWALDATE_MM-DD-YYYY} | Adds the Member Renewal Date in (mm-dd-yyyy). | Use |
| {LMS_CREDIT} | The number of credits the LMS course is worth for Continuing Education | Use |
| {COLLECTION_PERIOD_END-DATE_YYYY_MM_DD} | The end date of the CE collection period end date | Use |
| {LMS_COURSE_COMPLETION_DATE} | The completion date of the LMS course | Use |
| {INCEPTION_DATE} | Adds the Member Inception Date in (yyyy-mm-dd). | Use |
| {EVENT_END-DATE_MONTH_YYYY} | Adds Event End Date in Full Month Name and Year Format.(Events Only) | Use |
| {EVENT_END-DATE_MONTH_YYYY_ADD3} | Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only) | Use |
| {WORKSHOP_NAME} | Adds the workshop name (if applicable) | Use |
| {WORKSHOP_DESCRIPTION} | Adds the workshop description (if applicable) | Use |
| {WORKSHOP_CREDITS} | Adds the workshop credit for related workshop (if applicable) | Use |
| {TOTALWORKSHOPCREDITS} | Adds the sum of all workshop credits for related event (if applicable) | Use |
| {Event_Start_Date_DD-MM-YYYY} | Adds the Event's Start Date in (dd-mm-yyyy).(Events Only) | Use |
| {Event_End_Date_DD-MM-YYYY} | Adds the Event's End Date in (dd-mm-yyyy).(Events Only) | Use |
| {RENEWALDATE_DD-MM-YYYY} | Adds the Member Renewal Date in (dd-mm-yyyy). | Use |
| {RENEWAL_DATE_MONTH_DD_YYYY} | Adds the Member Renewal Date in (Month Dth, yyyy). | Use |
| {INCEPTIONDATE_DD-MM-YYYY} | Adds the Member Inception Date in (dd-mm-yyyy). | Use |
| {TODAYSDATE} | Adds the current date. | Use |
| {TODAYSYEAR} | Adds the current year. | Use |
| {QR_CODE} | Adds the QR Code for their contactID, name, and emailAddress | Use |
| {WORKSHOP_DATE} | The date of the workshop (if applicable). | Use |
| {WORKSHOP_START_TIME} | The start time of the workshop (if applicable). | Use |
| {WORKSHOP_END_TIME} | The end time of the workshop (if applicable). | Use |
| {MEMBEREMAIL} | Adds the Member's Email Address. | Use |
| {INCEPTIONDATE_DD_MONTH_YYYY} | Adds the Member Inception Date in (Day Month Year). - eg. 27 October 2025 | Use |
| {RENEWAL_DATE_DD_MONTH_YYYY} | Adds the Member Renewal Date in (Day Month Year). - eg. 27 October 2025 | Use |
In a fast-changing construction industry, holding tightly to outdated beliefs can be a silent killer of innovation. This session challenges attendees to reexamine what they “know” to be true and introduces the transformative mindset of “Strong Opinions, Loosely Held.” Through thought-provoking examples and real-world tech insights, AJ Waters dismantles common industry myths, advocates for humility over hubris and proposes actionable strategies for navigating paradigm shifts.
Walk away with a fresh perspective and an actionable plan to foster adaptive leadership, question assumptions and model the mindset needed for tomorrow’s challenges.
1. Identify and challenge commonly held assumptions in construction and technology by recognizing where beliefs may be outdated or untrue.
2. Define the principle of “Strong Opinions, Loosely Held” and understand how humility and evidence-based decision-making support innovation and adaptability.
3. Analyze three major construction technology misconceptions—project-centric thinking, single source of truth and one-size-fits-all systems—and explore paradigm shifts that overcome them.
4. Develop a personal or organizational action plan to foster strong opinions that are tested quickly, supported by transparent data sharing and adapted as new information emerges.
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Who can access the The Institute of Construction Advisors & Consultants member portal?
Please note that the The Institute of Construction Advisors & Consultants member portal is to be used by members of The Institute of Construction Advisors & Consultants only. Certain workspaces within the member portal will be tailored for and restricted to certain membership types; access to these areas will be determined and approved by The Institute of Construction Advisors & Consultants staff. The Content that is displayed in your member portal will automatically vary based on your user / membership type.
What can be posted?
To ensure all interactions within the The Institute of Construction Advisors & Consultants member portal are safe and friendly, The Institute of Construction Advisors & Consultants staff will oversee the member portal activity and will review, edit, and delete any inappropriate content that has been submitted. This includes abusive or offensive language, spam, malicious files, or other disrespectful contact. To help provide a productive environment, please report any offensive or suspicious activity to The Institute of Construction Advisors & Consultants staff. Please note that not all user-submitted content is representative of The Institute of Construction Advisors & Consultants, nor does it necessarily represent the views of The Institute of Construction Advisors & Consultants, its staff or members.
